Posts Tagged ‘horses’

So January saw yet another new venture for us at the Manor Grange Stud & Show Centre in Yorkshire. As previously mentioned we were put onto the availability of a photographers position by someone who we knew through regional gymnastics. I will be perfectly honest in that word of mouth and existing customer recommendations have been the most beneficial component to our business growth over the last few years and this was no exception.

A random comment on an equestrian thread which mentioned us, followed by a couple of emails and we find ourselves invited to try things out. We made no excuses to the management that this was a filler job, to our main event work, and as such we would not be able to cover every event. With this in mind they initially took on a second company, though sadly this didn’t work out owing to the rather irrational outlook they had on event photography.

Quite simply event photography is totally hit and miss on sales. You can cover an event one week, take a serious four figure amount with little effort, to barely covering your costs at a similar event the following week. I think the other company simply saw the cost of keeping horses etc and thought that this would transfer into a weekly cash bonanza for them. As a product example they offered a 20×16 framed portrait print of your horse for £600. Yes a whopping £600 for a portrait image framed print. Now I won’t go into markups and profit here yet with our associated costs, for a similar product, I can only see that price as obscene and attempting to take advantage. Oddly they never sold any and found this odd …….. go figure. When the cash didn’t begin flowing weekly they began pressuring the management for the bigger events and trying to squeeze us out. Thankfully the management refused to budge and so the other company bailed on them leaving us a sole photographers. The management subsequently decided to keep us as the primary business and invite random guest photographers in when we are busy. This is certainly working, things are settled & people are happy so we hope it continues without interference. Sales vary at every event and no two are the same even with similar entry numbers.

We are now six months into the contract, things are going just fine for us and the management are happy too. We have developed our imagery with multi image montage options that differ from the gymnastics montages. The equestrian customer prefers soft blending of images and no particular text, other than the location. As a business you listen, tailor and develop your product until people are happy. We have done this and sell quite a few of the montages per month.

An example of a montage –

montage

At manor we cover two styles of equestrian competition which are dressage and jumping.

Dressage is, when it all goes to plan, a wonderful demonstration of harmony between horse and rider. From the basic entry level tests, for beginners, to the advanced where the horses even complete the routine to music is something to see. As someone who has never even sat on a horse I respect every rider out there for the hard work and dedication to just reach these regional rounds.

When it’s all going nicely –

Dressage1

And when things require that exceptional extra control –

_54A7217

Surprisingly I have captured several of these rear-up moments which can appear a little scary at the time. The riders I have subsequently spoken to all seem to laugh it off with the lady above almost resigned to this happening as her horse had been ‘flitty’ all day, as she put it. Well I for one am still impressed at their control of such a situation.

The jumping side of things is far simpler than the dressage side. Dressage riders like the horse to look all flowing and majestic, which can be difficult to capture, whereas the jumpers are simply that, jumpers who like to see them and their horse coming over a jump. A slight angle is normally preferred to show the horse in its fullest so the only real thing we can’t guarantee is the weather. When it rains this particular eventing is awful to cover. Standing in the middle of the arena, wrapped up in waterproof clothing all day, shooting through a steady downpour is no fun. Thank the lord for Canon’s Pro sealed weather sealed cameras and lenses.

A typical jump image –

jump

We have had several of our images published too. Publications Horse & Hound, Equestrian Life & British Dressage all help spread the word that we are out there. Will the call from a major event organiser or publication come asking us to cover a major ever come. Well I never thought I would have been booked to cover gymnastics finals at the Olympic Park, this year, for the third year running so anything is possible.

Horse & Hound –

I have blurred out imagery which is not mine.

H&H

Equestrian Life –

EQLife.jpg

The next six months sees us filling all of our gap days on weekends along with some steady weekday work also from this venture. We have made some new friends, gained a whole new customer base and hopefully something that will grow as the gymnastics has over the years.

Until next time ……

2017 started off with a whole host of new bookings within the gymnastics event coverage. Building on the success and increased work of 2016 we had been booked to cover a whole host of UK gymnastic qualifying events throughout the North of England. Whilst at the same time last year we were taking stock of the year ahead, assessing our existing and planning new equipment we were planning hotels and travel for the January event bookings.

Now let’s be honest here in that we all want to be busy, all year, and this year we have indeed almost reached saturation point for weekend bookings. There are literally a couple we have free in July/August though I’m expecting those to probably go with our new line of event coverage.

Whilst being busy all of the time is indeed nice and rewarding it does cause an issue for some basic requirements such as servicing equipment. Items such as the die sublimation printer should be serviced every 2 years and ours has now slipped into its third year owing to this quick start of business. Our servicing centre wanted 2 weeks for turnaround and with them being closed for the whole xmas period this was just not tenable. Reading the forums though this shouldn’t be a cause of concern for up to 5 years. I just hope the stories of longevity and robust build quality also apply to our printer which I will give a big cuddle before each event.

Both of our Canon 5Diii’s have now exceeded 100,000 actuations with one now over 160,000 actuations. The cash to replace or repair them sits patiently in an account as I’m not just purchasing against a what if scenario. We know the higher shutter count body is the main issue having exceeded the 150,000 manufacturers guarantee yet I know of 5Diii bodies well in excess of 200,000 clicks and still going strong for fellow event photographers. Spending oodles of cash, on a “what if” policy, to simply have the latest bodies is not my style. Indeed I could replace the current 5D’s with brand new 5D’s & grips for less than a single 1Dxii after the recent price drops. This will be explored when the inevitable happens and I see how deep my pockets are yet how short my arms seem to have become.

The only new piece of equipment, so far this year, has been the acquisition of a new Mac Book Pro to replace the windows laptop which was simply pathetic at handling large amounts of RAW files. This gives us two MBP’s for events which are now making the whole desk workflow system work superbly. I’m certainly not going to slag off the windows laptop as I’m sure it will have uses for some but as a large RAW file handling machine and Photoshop processing tool it just didn’t cut the mustard for us.

So I really ought to mention our new avenue of work which we have been signed up to cover. This opportunity arose, as almost always, through a recommendation from an existing customer. The world of all things equestrian was requiring a local photographer to cover some regional competition work and would we be interested. To cut a long story short we applied, exchanged business details/models, discussed expectations and agreed to a one year trial contract. It was a great decision, business is brisk and being published in national horsey magazines certainly doesn’t harm our reputation. More on this in a future blog.

The image I will leave you with today comes from the studio. Yes we still have the studio going between all the weekend event work, not as busy as I would like it to be but then we have never promoted it and just rely on word of mouth.

This lovely young lady just had the most beautiful eyes and amazingly didn’t require oodles of bribery from her parents to look into the camera.

eyes